Full-Stack Development · Commerce Architecture · Systems Integration · Custom Software Development · Operational Go-Live Support
Crazy Plastics is a South African plastics and household products retailer with an established physical presence and a product range spanning thousands of SKUs across multiple categories. With growing demand for online purchasing and home delivery, the business identified eCommerce as the next significant channel for its operations — but the scale and complexity of their catalogue, combined with the logistics requirements of a physical product business, meant that an off-the-shelf solution would not be sufficient.
Raiis was engaged to design and deliver the complete eCommerce infrastructure — from the customer-facing storefront through to back-end operations, fulfilment logistics, and payment processing. The brief was not to find a platform that approximately fit the business and customise around its edges, but to build a system that was purpose-designed for how Crazy Plastics actually operates.
Launching an eCommerce operation at the scale Crazy Plastics required is a significantly more complex undertaking than deploying a standard online store.
The product catalogue — over 2,000 active SKUs across multiple categories — required a centralised inventory management system that could maintain accurate stock levels across both the online channel and physical store locations simultaneously. Crazy Plastics operates across multiple locations, and the delivery management requirements of a physical product retailer meant a bespoke delivery management solution was required to get the store operational in a way that reflected the actual logistics structure of the business.
Beyond logistics, the platform needed to support payments, manage product photography and digital asset presentation at scale, and integrate with the third-party tools the business already relied on — all while delivering a storefront experience that would hold up to customer expectations for a modern retail brand.
The objective was to deliver a production-grade eCommerce platform that could go live at full scale. The platform needed to:
Raiis led the end-to-end delivery of the platform, taking responsibility for every layer of the stack from storefront design through to operational go-live.
The front-end storefront was designed and built to handle a large catalogue with category architecture, filtering, and search functionality capable of surfacing the right products across 2,000+ SKUs.
The back-end infrastructure was built to manage inventory centrally across both online and in-store channels, with stock levels updated in real time as transactions occur through either channel. This single inventory view prevents the overselling and fulfilment failures that commonly affect multi-channel retail operations.
The delivery management solution was built bespoke — designed specifically around Crazy Plastics' logistics structure. Getting this layer right was the critical path item for the launch, and the system went live fully operational, handling real orders from day one.
Tell us about your operation. We'll tell you what we'd build.